Traveling

Sometimes I miss that British way of saying things

Just received a form email from British Airways, and their distinct phrasing caught my eye. Wouldn’t it be nice if USA organizations sent emails as straightforward (yet stylish) as this.

Dear JP,

You have previously confirmed you would like to receive information about the latest offers, products and services from British Airways.

We are currently carrying out some housekeeping on our database and we’d like to ensure you are still happy to receive this information.

If you wish to continue receiving communications from British Airways, you need do nothing further. If you no longer wish to hear from us, you can unsubscribe here

Yours sincerely,
Customer Services

Standard

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