Sometimes I miss that British way of saying things

Just received a form email from British Airways, and their distinct phrasing caught my eye. Wouldn’t it be nice if USA organizations sent emails as straightforward (yet stylish) as this.

Dear JP,

You have previously confirmed you would like to receive information about the latest offers, products and services from British Airways.

We are currently carrying out some housekeeping on our database and we’d like to ensure you are still happy to receive this information.

If you wish to continue receiving communications from British Airways, you need do nothing further. If you no longer wish to hear from us, you can unsubscribe here

Yours sincerely,
Customer Services

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About JP

Once upon a time, there was a boy from New England. He grew up with a sense of adventure, loving to travel around the Northeast region. He could always count on the presence of a Buddhist community in his family and friends. Later, those interests merged. His sense of adventure continued to grow, expanding across Europe and then back the other direction across the USA.

Posted on December 7, 2015, in Traveling and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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