Community and audience engagement are intrinsically linked. The community supports audience engagement, while the audience engagement creates community and further involvement in other pursuits. In the theatre, the audience engagement sets the stage for the performance or event to be unique, distinctive and valuable to the community at large.
For me, the community and audience engagement are some of the most exciting aspects to theatrical life. There are opportunities to have great products and inside the theatre experiences, and they can be memorable, but they all have to begin with successful community and audience engagement. Crucially, those qualities generate response and create conversation, amongst audience members, staff, featured artists, and even passerby who may be unfamiliar with the company or specific show.
Community and audience engagement brings results and experiences for the theatrical venue. The qualities also create lasting memories and continued engagement for the patrons and artists. For the company itself, there is an opportunity to be more than just “that building on that street” or “that theatre I’ve never been to.” With solid community and audience engagement, the relationships become reciprocated. The venue gives back to its community and the community supports the venue in multiple ways, not just through philanthropy or attending specific productions.
In the theatre as a whole, community and audience engagement are the keys to continued satisfaction and enrichment on all fronts. It is important to not forget about how the audience reacts to the theatre. Most importantly, the theatre is the nexus of community and audience engagement, and all crucial developments generate from that hub.