Community and audience engagement are intrinsically linked. The community supports audience engagement, while the audience engagement creates community and further involvement in other pursuits. In the theatre, the audience engagement sets the stage for the performance or event to be unique, distinctive and valuable to the community at large.
For me, the community and audience engagement are some of the most exciting aspects to theatrical life. There are opportunities to have great products and inside the theatre experiences, and they can be memorable, but they all have to begin with successful community and audience engagement. Crucially, those qualities generate response and create conversation, amongst audience members, staff, featured artists, and even passerby who may be unfamiliar with the company or specific show.
Community and audience engagement brings results and experiences for the theatrical venue. The qualities also create lasting memories and continued engagement for the patrons and artists. For the company itself, there is an opportunity to be more than just “that building on that street” or “that theatre I’ve never been to.” With solid community and audience engagement, the relationships become reciprocated. The venue gives back to its community and the community supports the venue in multiple ways, not just through philanthropy or attending specific productions.
In the theatre as a whole, community and audience engagement are the keys to continued satisfaction and enrichment on all fronts. It is important to not forget about how the audience reacts to the theatre. Most importantly, the theatre is the nexus of community and audience engagement, and all crucial developments generate from that hub.
… is not so intimidating once you actually sit down and write it.
Over the past 10+ years of theatre work experience, I have focused on positions that combine production and artistic engagement. In my current work at Wayne State, the experiences have built on each other in a satisfying and enriching way. My first year of the Theatre Management focused on building skills (in areas such as box office and house management along with general marketing and publicity) which then transitioned into leadership tasks in the second year. In the current third and final year, those duties have gone a step further to include mentoring of younger students and colleagues along with a more involved role in audience engagement, artistic and general management planning to ensure a successful season.
Some of my earlier theatre production positions centered around stage and artistic management, and as a continuing AEA member I am well aware of best practices for successful production. Those management roles occasionally branched beyond the theatrical realm, most satisfyingly in two years of involvement with a noted film festival in Marin County, California.
All of these theatrical positions stemmed from an earlier in life interest in acting and directing, and it’s clear that this position allows for a melding of many artistic engagements along those realms. The role of the theatre in its community has become increasingly important to me in recent years both as a patron and a worker, and I am particularly interested in ways that the theatre/arts organization can serve and interact with its surroundings, beyond just being a building or organization that presents material for the community and into a relationship that demonstrates genuine reciprocity and commitment.