Community and audience engagement are intrinsically linked. The community supports audience engagement, while the audience engagement creates community and further involvement in other pursuits. In the theatre, the audience engagement sets the stage for the performance or event to be unique, distinctive and valuable to the community at large.
For me, the community and audience engagement are some of the most exciting aspects to theatrical life. There are opportunities to have great products and inside the theatre experiences, and they can be memorable, but they all have to begin with successful community and audience engagement. Crucially, those qualities generate response and create conversation, amongst audience members, staff, featured artists, and even passerby who may be unfamiliar with the company or specific show.
Community and audience engagement brings results and experiences for the theatrical venue. The qualities also create lasting memories and continued engagement for the patrons and artists. For the company itself, there is an opportunity to be more than just “that building on that street” or “that theatre I’ve never been to.” With solid community and audience engagement, the relationships become reciprocated. The venue gives back to its community and the community supports the venue in multiple ways, not just through philanthropy or attending specific productions.
In the theatre as a whole, community and audience engagement are the keys to continued satisfaction and enrichment on all fronts. It is important to not forget about how the audience reacts to the theatre. Most importantly, the theatre is the nexus of community and audience engagement, and all crucial developments generate from that hub.
I thought this would be a good excuse for a trio of posts with “unknown” in the title … because increasingly these days in the world it seems to be a contrast between an (induced?) fear of the unknown and embracing the challenges of the unknown.
I’m heading right into the unknown as it appears, consisting of a delicate balance between focusing on the nuts and bolts and processes of the last year of my MFA program … and looking ahead to The Unknown of what lies beyond that experience. As part of the challenge, I’ve begun regularly reviewing various job listings websites. The two most prominent ones for my theatre/performing arts fields are frequently updated, with the subscription-based one probably carrying a bit more cache than the open submission one.
Part of the challenge and opportunity of the unknown field of these decisions is simply within the art of embracing the challenge. That effort has become clear to me as two positions that I felt particularly interested in and well qualified for have appeared on either side of the USA. For me, seeing those jobs listed generated a positive reaction mixed with a bit of self-doubt … am I (are you) good enough for that position? That experience and choice? Going down that unknown road?
It might seem a little obvious to declare that it IS worth that effort and experience to apply, take the interview, step out of the comfort zone and so on … but I think part of this particular moment and process is embracing and striding forward into that unknown.